Blog: Sellers

Real Estate Marketing Done Better

If you have every bought a home, you know that home sale marketing varies dramatically depending on the agent representing the seller. The best marketing looks professional and shows off the home in the best possible light. On the other end of the spectrum, you may...

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Hard to Sell Homes: Getting Them SOLD

Any agent can sell the beautiful home that is priced right. I'm not suggesting that having an agent isn't important for beautiful homes. There is a lot more to selling a home than just finding the buyer. A top notch real estate agent will help you: set the right price...

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What is Most Important to Home Buyers?

The National Association of Realtors surveyed 1st time home buyers to find out about their buying habits, and Doorsteps.com turned it into an infographic that helps spell out what is important to the 1st time home buyer. With 39% of people purchasing homes first time...

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Getting Your Home Ready to Sell

I've been giving advice to clients for years about what they need to do to get their home ready to sell. I'm good at my job. I give good advice and our listings sell faster than the general market.  I currently live in my 2nd home, so I've personally been through the...

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What is Dual Agency?

What is Dual Agency? Dual agency occurs when one agent represents both the seller and buyer in the same real estate transaction. When a potential buyer sees the advertising for a home for sale and calls the listing agent, the listing agent has a choice to show the...

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Top 10 Tips for Staging a Home for Sale

You can never undo a bad first impression. Buyers make a decision on whether they like a home in the first minute or two. If you want your home to be one that makes a buyer's short list, you need to do everything you can to make it appealing from the moment that they...

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How Does Twitter Help Sell Homes?

I know a lot of people probably think I am wasting my time making connections with people on Twitter. Though I have made many new friends and connected with other real estate professionals both locally and nationally, a big part of why I am an active Twitter user is...

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Sell to a Relocating Buyer During the Winter

Over the last few days, I've posted information to show that homes really do sell over the winter. During the winter months, many of the home buyers looking are people relocating to the area. New employees moving across the country don't have the luxury to take months...

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What is a Short Sale Home Purchase?

Watch the video above by Jay Papasan for a quick explanation of short sales and the time line for getting a short sale approved. What is a Short Sale? Basically, a short sale is when a seller has a hardship and must sell a property, but the home is not worth as much...

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Marketing Homes for Sale with Video Tours

Originally published 12/5/09. Updated 4/24/10 to reflect current services to Arch City Homes sellers. Updated again 10/25/10 with newer videos. Recently I started experimenting with using video to promote homes and condos for sale. Virtual Tour Options: A few years...

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Selling Condos Just Got Harder

Getting a loan to purchase a condo has always been harder than getting a loan to purchase a home. Lenders want to know that they will get their money back if they must foreclose on the property at some point in the future. If they think there is a good chance that the...

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Invite the Neighors to Your Open House

I have to admit that I used to be one of those agents who said that real estate open houses are a waste of time because they just draw nosy neighbors and random people who happen to stumble past the open house signs. Since neither of these groups are buyer candidates,...

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5 Things that Every FSBO Seller Needs

A lot of real estate agents will tell you that anyone who tries to sell their home on their own is being foolish. I disagree. Most sellers DO need professional advice in order to sell their home. And most sellers that try to sell "For Sale By Owner" or FSBO...either...

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Marketing Homes for Sale in the Internet Era

It amazes me that so many real estate agents think that all they need to do to market their listings is to put the home on the MLS. Though most buyers are working with a real estate agent when they are ready to buy a home, the vast majority of them continue looking on...

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20 Tips for FSBO Sellers

The odds are against you selling a home without hiring an agent to assist you. Still, there are always people that want to try, and each year some of them succeed. If you are going to try to sell your home on your own, take a look at my 20 Tips for FSBO Sellers below....

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FSBO Home Sellers Need to Beat the Odds

The odds are against FSBO listed homes: Survey results show that in 2008 only 7% of the homes sold between buyers and sellers who did not know each other were sold without the assistance of a listing agent (For Sale By Owner /FSBO). During a hot sellers' market when...

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How to Find the Buyer for Any House

Every house has a buyer. The trick is pricing the house right and focusing your marketing on the right buyers. Focus on the positives Every buyer isn't looking for the same thing. Over the years, I have worked with buyers that had very specific needs who weren't...

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Agent Open Houses – A Thing of the Past

My goal when starting this blog was to develop a resource for home buyers and sellers. Since most of us only buy a few homes over our lifetimes, few homeowners really get all this buying and selling thing down. And, with changes in technology and the lending...

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MEET KAREN:

Karen Goodman

Hi, I'm Karen Goodman. I run Arch City Homes and sell homes at the Circa Properties brokerage. I've been working in real estate since 2002 full-time, personally working with 25-35 select clients each year. My personal time is devoted to my dog Milo and my foster dogs.