Meet Karen Goodman

Meet the rest of the ACH Team…

Over the years, Karen has become a master at every aspect of residential real estate.

Karen started her career working at a company that only worked with buyers. She spent every day working with people moving to the St. Louis area and helping them figure out which community would be best for them. After touring hundreds of homes with all kinds of buyers, Karen knows how buyers will respond to just about any home.

Understanding buyers came in really handy when Karen decided it was time to transform her business by offering full service listing and buyer agent services.

From day one, Karen made sure that every listing was ready when it went on the market. She worked with sellers to declutter, rearrange furniture and make the easy cosmetic changes that would have an impact on the way buyers would react to the home. Then she analyzed the housing market to make sure that the home was priced appropriately, and put together a marketing program that wasn’t designed to impress sellers in hopes they would hire her…it was designed to get homes sold.

It worked.

Karen’s fist listing sold in 7 days even though it was a buyer’s market.

Over the next 3 years during the country’s worst housing market, Karen’s listings sold substantially faster and for more money than the general market.

• 53% of sold listings got a contract in 0-30 days
• 66% of sold listings got a contract in 0-60 days
• Karen’s listings that sold in 0-30 days averaged 97.4% of list price
• Karen’s listings that sold in 31-60 days averaged 93.6% of list price

Karen has also been the recipient of the St. Louis Magazine FIVE Star Agent Award year after year. Since 2005, less than 7% of the local real estate agents have been award winners each year. Karen is one of only 32 agents who have been award winners EVERY year since the program has started.

For Karen, the best part of the FIVE Star Award is knowing that it comes from the votes of her clients.

Discovering Technology:

When Karen left the safety of a company which provided her with all the leads that she could handle to strike out on her own, she knew nothing about online marketing. She knew she needed to master the latest in technology in order to best serve her clients and develop new business.

Within months she had a website and a blog. Then she signed up for Twitter and Facebook, and a tech savvy agent was born. One year later and she was teaching marketing to the other agents at her company and providing them with tools to market their listings through email newsletters.

As Karen continued focusing on adding technology and social media to her business, she discovered that she was on a very short list of agents who understood how to use technology effectively.

But there are only so many hours in the day, and Karen knew that she needed to find a partner if she was going to continue to offer everything to her clients that they deserved.

In order for Karen to focus on the marketing side of the business, she needed someone she could trust with her clients. Someone who followed the same philosophy that you should treat every client like they are family. Karen had always believed that if she wouldn’t let her sister buy a house, she shouldn’t let her clients buy it either.

Enter Judy Brown.

With Judy to show homes to buyers, stay on top of market changes affecting their listings and negotiating contracts, Karen is now free to devote the time needed to make sure every listing gets as much online exposure as it deserves.

Think about it…a single person can only do so many things at a time. Doesn’t it make sense to have other people managing other aspects of the business so your agent can focus strictly on you?

When you hire Karen with Arch City Homes to help you get your home sold, you will be hiring a real estate market specialist who understands what works and what may look impressive, but won’t actually do a thing to get a SOLD sign in front of your house.

Isn’t it time you hired someone who is going to put your needs over everything else.

See Karen’s full resume on LinkedIn…