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New Referral Group Looking for Members

Most new real estate agents think that working in real estate is all about selling homes. They quickly learn that before they can sell homes, they need to get hired by home buyers and home sellers.

I’ve been selling homes for 14 years and 75% of my business now comes from former clients or referrals. Anyone in sales knows that referrals are the best new clients you could get. Not only are referred clients great to work with, but having people who hired you in the past or who know you well give your name to others means they know you will take good care of their family and friends.

It is the best business compliment you could receive.

As I’ve thought about different methods I could use to grow my business, I realized that I want to get more referral clients, not more cold internet leads.

So when I was invited to attend an informational meeting for a new BNI chapter forming near my home, I jumped at the opportunity.

What is BNI?

BNI is an international network, but the reason it works well is because each person is in a local chapter.

Most chapters have 20-40 members. The members work together to grow their businesses by referring new business to each other when they can. The group meets every week so you really get to know each other and the quality of work each person does before you start sending your referrals to chapter members.

I recently interviewed Virginia Muzquiz, Director of Business Development for BNI MidAmerica. Yes, it’s a long video (47 minutes), but if you watch it, you will really understand why people like me join BNI.

Join My Chapter:

We need just a few more people to join us, and then we are ready to start focusing on finding business for each other. 

My chapter meets in Brentwood for lunch every Wednesday. It’s a great location with easy access from Hwy 64, Hwy 44 and Hwy 170. We have members who come from Clayton, Creve Coeur, St. Charles, South City, South County and more.

The type of people who join BNI work in a wide range of fields. Most members fall into one of these 8 spheres:

  • real estate (loans, appraisals, inspections, property management….)
  • insurance/financial (financial advisor, home/auto insurance, health insurance, estate planning…)
  • business services (payroll, HR, office supplies, business attorney, CPA, bookkeeping…)
  • marketing (website design, SEO, graphic design, email/social campaigns, video, podcasting…)
  • contractors (plumbers, electricians, HVAC, interior renovations, siding, roofing…)
  • health/wellness (chiropractor, massage therapist, skin care, nutritional supplements…)
  • family services (divorce attorney, veterinarians, pet services, home health care, optometry…)
  • weddings/events (wedding planner, photographers, DJs, caterers, venues…)

If you would like to know more about the industry openings available in my BNI chapter, please contract me for more information. 

And of course, I’m now really connected with a lot of great people. So if you need a referral for any type of service in the St. Louis area, let me know and I can find someone great who can help you.

Let’s Connect on Social Media

If you are active on social media, I’d love to connect on your favorite platform so we can get to know each other better.

I gravitate towards conversational social media networks where interaction is the norm. My favorite thing to do on these channels is to connect people I know who can help each other.

If you have a business or sell something, I want to know what you do so I can be on the lookout for people who need your services.

If you are hiring, let me know because I always seem to know a few people looking for a job.

And of course, if you need to sell or buy a house, I want to talk to you.

Where You Can Find Me:

I’m on a lot of social media networks, but here are the ones where I spend most of my time.


Let's Connect on Social Media - Facebook Arch City Homes page

If you click on the image above and like the Arch City Homes Facebook page, you’ll get updates on:

  • new listings
  • entertaining pictures of homes for sale I find online or while showing homes
  • St. Louis events, restaurant reviews and community news
  • St. Louis real estate market trends

You can also follow my personal profile too, as most of what I post to Facebook is public.

Connect with me on Facebook


Let's Connect on Social Media - Karen Goodman (@karenstl) on Instagram

If you want to get to know me better personally, Instagram is the way to go. I occasionally share real estate information, but most of my posts involve dogs, beer, food and St. Louis locations.

Connect with me on Instagram


Let's Connect on Social Media - Karen Goodman on LinkedIn

If you haven’t been on LinkedIn in a while, you might want to check it out again.

LinkedIn is the best social media network for making business connections. You won’t find me posting about dogs, food or my vacations here. LinkedIn is all about real estate and St. Louis.

I’m also publishing real estate information on LinkedIn through their news platform Pulse.

Connect with me on LinkedIn


Let's Connect on Social Media - Karen Goodman (@karenstl) on Twitter

Twitter was the first social media network I joined. I’ve made a lot of great connections from twitter, including many people who have become friends and clients.

After ignoring it for a little while, I’m back to actively using twitter again because it is so closely tied to my newest social media network, Blab.

Connect with me on Twitter


Let's Connect on Social Media - Karen Goodman (@karenstl) on Blab

Blab is a brand new live steaming social media network.

I’m just getting started there and have only hosted my own discussion once. You see 2 videos in the image above because I accidentally refreshed the screen while recording and had to start a new session. I’ll get better at Blab, I promise.

I am jumping into a lot of discussions about building businesses through social media and video, and how to use live streaming video to sell real estate.

I also plan to start hosting 2 new video series.

VIDEO SERIES: St. Louis Residents Talk About Where They Live ~ St. Charles City | Arch City Homes

The first series will follow the format of the one I did on St. Charles City, discussing a particular part of town from a resident’s point of you. If you are interested in being interviewed on video about where you live, let’s talk!

The 2nd Blab video series will delve into issues that buyers and sellers need to understand about real estate. I’ll be going beyond the basics that you can easily find if you Google “Tips for Home Buyers or Sellers”.

Connect with me on Blab

Everywhere Else:

You can find me on these networks too and if you send me a message, I’ll get it. I just don’t hang out there as much.

To connect, click on the images below and pop over to my profile.

Let's Connect on Social Media - Karen Goodman on YouTube Let's Connect on Social Media - Karen Goodman on Google+
Let's Connect on Social Media - Karen Goodman (@karenstl) on Yelp
Let's Connect on Social Media - Karen Goodman (@karenstl) on Pinterest
Let's Connect on Social Media - Karen Goodman (@karenstl) on Periscope

What’s your favorite social media network?

Video Interviews of Karen Goodman About Real Estate Marketing and Her Career Journey

Have you ever heard of Blab?

If not, I’m not surprised. Blab just launched a few months ago. It is a live streaming social media network that gives up to 4 users the chance to talk to each other on video while people watching live can ask questions or comment in a simultaneous chat.

Video Interviews of Karen Goodman About Real Estate Marketing and Her Career Journey | Arch City HomesScroll down to watch this interview

It’s a great format for interviews.

Since joining Blab 2 weeks ago, I’ve had two highly respected social media professionals ask me if I would do an interview.

In the interviews, I talk about how I use social media to get hired by clients, my journey into real estate and the principles I live by both professionally and personally.

How to Use Social Media in Real Estate to Get Hired:

Robyn Wright is a lifestyle blogger and social media professional working with major brands like Verizon and Microsoft on their social media campaigns. Robyn asked me to help her launch her new video interview series discussing how social media is used in different industries.

In the video below, I share how to use social media as a real estate agent to connect with local residents and get hired as their real estate agent.

Highlights of the Video Interview:

  • the importance of connecting with local residents using social media
  • how to connect with St. Louis or local users in your area on social networks
  • tips for picking a twitter user name
  • how to use social media to get hired without asking people to hire you
  • how to use video on Blab and Instagram as a real estate agent
  • how to use hashtags on Instagram, Twitter and Facebook
  • challenges of using Pinterest to connect with local users
  • how to use social media to connect with investors
  • do you need to be on all of the social networks
  • tips for using LinkedIn as a real estate agent
  • the importance of meeting people in person and how video can be a substitute when needed

Connect with Robyn on Twitter and Blab

New Timelines Show Podcast

Bill Conrad is a podcast professional, former home builder and real estate broker in Modesto, California and Reno, Nevada. Bill’s New Timelines Show podcast interviews people about their career journey and the success/life principles.

Highlights of the Video Interview:

  • my career path from social services to venture capital to real estate
  • what it is like to work with corporate relocating buyers
  • real estate is a 100% commission industry
  • where I find potential clients
  • DIY vs hiring a website designer
  • do real estate agents need to have a home search on their website
  • how to use open houses to get new clients
  • how real estate agents can find clients if they move to a new city

Starting at 26 minutes into the video, I discuss my business success and life principles:

  1. Integrity comes first
  2. Be authentic
  3. Always do what is best for your clients
  4. Don’t be salesy
  5. Focus on giving
  6. Find my own path
  7. Step outside your industry
  8. Remember to make time for people and activities that bring you joy

Connect with Bill on Blab or sign up for his iTunes podcast

My NEW Video Interview Series about St. Louis and Real Estate:

I’m working on 2 new video series that I’ll be producing to educate home buyers and sellers about St. Louis real estate.

Local Residents Talk about Where They Live

I will be interviewing local residents about the part of town where they live. Each video will focus on one part of town with 1-3 people who live there sharing their perspective. We’ll talk about why they like living in their section of the St. Louis area, favorite restaurants, commute time, schools and safety.

I’ve already recorded my first interview discussing St. Charles City and will be posting that soon here on Arch City Homes.

Home Buyer and Seller Education

It’s easy to find general information about the home buying or selling process online, but there are a lot of important issues that don’t get discussed. I will be interviewing professionals who can elaborate on important issues that buyers and sellers need to understand. One of the early interviews will cover inheritance issues related to how the title is recorded. I also plan to cover a new problem resulting from insurance companies inspecting homes after closing, then requiring expensive repairs from the buyers or canceling the policy.

Don’t miss any of the upcoming interviews – subscribe for a weekly email with the latest Arch City Homes posts.

Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.

I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St Louis area, give me a call at 314-265-8073 and let’s talk about your options.

St. Louis FIVE STAR Real Estate Award – Karen Goodman is 9 Year Winner

If you want to stay informed of St. Louis real estate information, subscribe to the Arch City Homes weekly email so you don’t miss any posts! 


Ten years ago, St. Louis Magazine started working with Crescendo Business Services to survey St. Louis home buyers, lenders and title company professionals to find the best real estate agents in the region.

9 Year Award Winner:

I recently found out that for the 9th year, I am included in the select group of agents named as a FIVE STAR Real Estate Agent.

Each year, less than 5% of the region’s agents are given the award.

This year, I’m one of only 46 agents out of 17,915 in the St. Louis metro area (including neighboring MO & IL counties) who is an 9 YEAR WINNER of the Five Star Award. 

That means less than 1% of the eligible agents have won the FIVE STAR award as often as I have. 

I am very proud to be in such an elite group of agents to win this prestigious award year after year, and humbled that my clients continue to take time from their busy schedules each year to fill out the surveys and nominate me for this award.

If you took the time to fill out one of those surveys, THANK YOU!


Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.

I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St Louis area, give me a call at 314-265-8073 and let’s talk about your options.

Circa Properties Does Things Differently

Circa Properties - St. Louis, MO

Almost 6 months ago, I joined Circa Properties and I finally am a part of a real estate brokerage that believes what I believe.

I was reminded that I made the right choice by moving my business to Circa Properties at yesterday’s monthly business meeting.

There isn’t any fluff at our meetings. Everything we discuss is designed to keep the agents informed about the issues affecting the company and to make the agents better at what they do.

Yesterday, we were introduced to the consultant Circa hired to review our contract files. Most companies dread audits. We hired someone to audit us to make sure everything we are doing protects our clients.

We had a lively discussion on several contract issues, discussing what the state of Missouri requires and what is best for our clients, and we learned that just about every company in town is doing some things wrong…and vowed to be better than the rest.

We discussed contractors we refer our clients to…which ones are good and which ones some of us have had problems with in the past.

The meeting reminded me how Circa is different than the other companies where I have worked since I got started in real estate.

Almost every agent attended the meeting yesterday.

Agents at Circa are expected to be full time active agents…actively assisting clients and actively contributing to make the company better. As individuals, we each make the group stronger. Not a single agent does things that forces management to spend their time putting out fires instead of using their time to make us all better.

If there was a problem agent, that agent would be asked to find another brokerage. That just doesn’t happen at real estate companies. Rarely is an agent fired by a brokerage since companies only make money by taking a cut of the agents’ commissions. More agents mean more money.

But not at Circa.

Circa’s aim is that 100% of our agents are top-notch active agents who are on top of their game so they do right by every single client. You won’t find an agent who does one deal a year at Circa, or one who botches half the deals they do.

The company put together these 2 videos to help convey the spirit of Circa Properties. You won’t see my face in either video since they were created before I joined the company…but these videos give you a glimpse in why I knew this was the right company for me and my clients.

Arch City Homes moves to Circa Properties

Circa logo horizontal stacked wide - med res


I’m excited to announce that yesterday I moved my business from Keller Williams Realty to Circa Properties.

I’ve got nothing bad to say about Keller Williams. This isn’t about leaving someplace with problems…it’s about going someplace that offers new opportunities.

I’ve known Circa’s owner, Christopher Thiemet, for years. I’ve always been impressed with the company that he built. In the last few years, Christopher expanded Circa’s core business from serving primarily St. Louis City to the entire St. Louis metro region. They opened  a new office, known as Circa Central, in order to grow the company and offer better services to agents and clients.

Circa Properties, 5501 Pershing, St. Louis, MO 62112


I love everything about this company. From the people to the culture to the physical space.

Circa Properties, St. Louis - interior of Pershing

This move will be better for me, and better for my clients.

My clients will continue to get all of the custom designed services that I’ve offered over the years. Sellers will get custom housing market reports, professional photography and a community focused marketing approach.  Buyers will get connected with the best possible agent to help them find the home of their dreams. Every buyer will work with an agent who will advocate for their needs and give them the same advice the agent would give their closest friends.

Moving forward, my clients will also get all of the wonderful perks Circa Properties provides to every client. You’ll be learning more about these services in the coming weeks…but for now…I’ll share that listing clients will now be getting custom floor plans included in their marketing and will also have a staging coordinator at their service.

Circa Properties is definitely on the cutting edge of technology too. Like me, they understand the importance of video in today’s world. Take a look at this video to see more of why I am excited about this company.

Bigger isn’t always better. By joining Circa Properties, I’m joining an office that only hires experienced, full-time agents who put their clients first.

If you hire me, or any Circa agent, you can be confident that you are getting the best in St. Louis.