VIDEO TIP: Why Every Home for Sale Needs a REAL Video

Buyers want to see videos.

 

Surveys report that 90% of buyers want to see them. But those surveys also report that only 14% of of agents nationwide post videos on their listings to help them sell. And only 4% go a step further and post the video on sites like YouTube or their own website to get their listings as much exposure as possible.

I am one of the 4%. 

Every listing gets a property video (unless it sells before the video can be created…which does happen occasionally).

Each video is tailored to the unique features of a home. Most use drone photography, some highlight the subdivision or community features. Others focus just on the home or highlight the backyard.

My videos don’t follow a template format. Each is custom made to show buyers who are likely to be interested in that particular home what they want to know.

Moving forward, I’ve got more video tips for you. Be sure to subscribe to the Arch City Homes weekly email and the video tips will be delivered directly to your inbox.

Major Points in this Video:

  • why every home seller needs a video posted with their home listing
  • why a photo slideshow is not the same as a real live motion video
  • should the video be a full walking house tour
  • why use drone video in a property listing video
  • can an agent simplify things by using a video template for all of the home videos

Sample Home Videos:

My videos have changed a lot over the years. One of the things I’ve done is shorten the videos by sharing only highlights of the home interior. Since most videos are viewed on social media and they get watched for up to 120 seconds (if you are lucky), I’m working on getting my videos shorter.

That said, if I was going to buy a house, I would be willing to watch a 10 minute video of that home. So while I’m trying to get them as short as I can, I’ll go long if it is the only way to include important features of the home.

Here are 4 samples of my videos. You can see the rest on the Property Video page.

Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.  I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St. Louis area, give me a call at 314-265-8073 and let’s talk about your options.

VIDEO TIP: The Practical Way to Get a Tiny House in St. Louis

You don’t have to look far to find articles and videos promoting Tiny Homes. Many people, especially younger people without kids, get caught up in the idea of buying a house that is inexpensive and under 500 square feet.

But very few people would actually like living in such a small space. Imagine living in a camper, and that’s about what you get with a Tiny House.

But there is a practical way to keep your mortgage low and simplify your life. Watch my video below that I recorded just before the weather turned cold outside. I was sitting on the screened porch of my own tiny home.

While many real estate agents dream of working with clients looking for expensive homes and huge footprints, I can totally relate to my clients who don’t want to buy more than they need.

Moving forward, I’ve got more real estate tips for you. Be sure to subscribe to the Arch City Homes weekly email and the video tips will be delivered directly to your inbox.

Major Points in this Video:

  • trends going from McMansions to Tiny Houses
  • how can you find a practical tiny house in St. Louis
  • consider a starter home as your tiny home

St. Louis Tiny Homes:

Over the years I have lived in 2 homes that would be good options for buyers who dream of a tiny house and I’ve sold many others. Here are just a few of the ones I’ve sold in the last few years.

Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.  I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St. Louis area, give me a call at 314-265-8073 and let’s talk about your options.

VIDEO TIP: Do You Really Need to Drop Your Home Price?

Years ago I wrote a blog post to answer the question “how much should I drop my home price?” That article continues to get traffic today. Over the years, I’ve also asked clients who were firing their agent and hiring me why they were switching agents, and often got this answer:

My agent didn’t seem to have any ideas on how to get my home sold when it didn’t just sell itself quickly. All she/he could suggest was to drop the price. I would be willing to drop the price if I knew everything had been tried and it hadn’t worked, but shouldn’t we try some other things before we just drop the price?

Clearly this is an issue that concerns home sellers.

I recorded this video for Facebook and YouTube a few months ago. I’ve been so busy taking care of clients that I haven’t had time to post the video here on the blog until now. But everything I talk about in this video is just as true today as when I recorded it. I hope it helps you understand how pricing impacts home sales and when it is time to drop the price.

Moving forward, I’ve got more behind the scenes help. Be sure to subscribe to the Arch City Homes weekly email and the video tips will be delivered directly to your inbox weekly.

Major Points in this Video:

  • is the home getting showings and how does that impact selling?
  • what MLS data can help you decide if you should drop the price?
  • when should you talk to your agent about what will be done if it doesn’t sell right away?

No Price Drop Needed:

While I understand when it is time to drop the price and how much to lower it, most of the time no price drop is needed. Here are just some of the homes I sold this year that didn’t need a price drop at all.

Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.  I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St. Louis area, give me a call at 314-265-8073 and let’s talk about your options.

Cheaply Update a Home with New Light Fixtures

Do you want to update your home for sale but don’t want to spend a lot of money?

Do you plan to stay in your home for awhile and want it updated without taking on expensive projects?

Changing the light fixtures with inexpensive lights found online or in big box hardware stores is a good way to make your home feel updated without spending a lot of money. I often send my clients to Menards, Home Depot or Lowes and then arrange for a handyman to install the new lights for my clients.

I recently sold my mom’s villa, and the first thing I told her when she decided to sell was “we need to update the lights.”

We took down all of these brass fixtures plus a ceiling fan that had seen better days. For around $500, we bought new lights to replace them all.

Since the target buyer for this villa was most likely to be a downsizing couple with fairly traditional tastes, we didn’t go with the trendiest lights in the store. Understanding who is likely to buy a property is critical when making choices about updates.

We decided to limit the cost by only updating the lights on the main floor. We left the original lights in the finished basement.

See for yourself the difference the a new ceiling fan can make.

Before & After:

Another couple I recently represented did the same thing. I sent my clients some suggestions for new lights. I even snapped some pictures and texted them over.

Knowing that all of these lights would have a similar impact, they opted to purchase the least expensive light from my suggestions since they were selling.

If they had been staying in the home, they would have picked the one on the right. It was a little more expensive but they liked it better.

They changed out all of the lights except for the foyer light before my photographer came over. So I actually have some before and after pictures to show you.

If you are ready to sell your St. Louis home, the agent you choose really makes a difference.

VIDEO: Can Home Buyers Skip Inspections if the City Requires a Municipal Inspection?

I’ve worked with too many sellers over the years who didn’t get their own home buyer inspections of the home when they purchased it, because they assumed that the required city inspection protected them.

They were wrong.

When cities requires a municipal occupancy inspection prior to a new occupant moving in (whether it is a renter or owner), they have a SHORT list of things they are reviewing. They usually are looking at health/safety issues such as railings, smoke detectors and GFCI outlets. They also are usually concerned about the exterior appearance of the home. They may cite peeling paint, broken windows and even badly damaged concrete driveways.

While I recorded this video earlier this year, but it’s just as true today as it was then.

Subscribe to the Arch City Homes weekly email…and never miss another real estate video tip!

Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.  I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St. Louis area, give me a call at 314-265-8073 and let’s talk about your options.

VIDEO: When Should Home Sellers Get Municipal Inspections?

While many real estate agents have their clients wait to get required municipal inspections until they get a contract, I encourage home sellers get municipal inspections before they put their home on the market.

One reason for getting the municipal inspection up front is so you can advertise that the house has already passed the city inspection. Or maybe you want to know what you will have to fix before getting a list of repairs from the buyer under the inspection contingency.

Either way, getting the municipal inspection before hitting the MLS can help you get your house sold and minimize expensive repairs.

Subscribe to the Arch City Homes weekly email…and never miss another real estate video tip!

 

One of the big advantages of getting a municipal inspection BEFORE the buyer has their inspections, is that municipal repairs can be done by the seller (or friends/family). Unless the work involves a permit, you don’t need to hire someone if you can get it fixed yourself.

You can save a lot of money by changing the outlets yourself, or hiring a handyman instead of an electrician. But if you wait until the buyer has had their inspections, the buyer will usually want specialized contractors to make the repairs.

More importantly, if your municipality is going to force you to make expensive repairs, don’t you want to get credit for them (possibly even getting a higher sale price)?

One of my former clients was getting ready to sell her home in University City MO. The municipal inspector required her to get the entire plumbing system pressure tested. She also had to get rid of some peeling paint and broken windows on her detached garage.

She wasn’t planning to do any of this before she got the city inspection. But since she was forced to do these items to sell, the house was able to be listed for a higher price rather than discounting it due to a run down garage. Plus, I included the plumbing pressure test in the advertising of the house. While we would have preferred that she didn’t have to do it, it was something that let us stand out compared to the other homes in this historic neighborhood.

If she had waited until after getting a contract to bring in the municipal inspector, the house would have been listed for less money and she would have been hit with expensive repairs AFTER she negotiated the price.

Are You Thinking About Moving?

I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell.  I also work with buyers who want to find the home of their dreams, but don’t want to overpay.

If you are thinking of buying or selling a home in the St. Louis area, give me a call at 314-265-8073 and let’s talk about your options.