What is Dual Agency? Dual agency occurs when one agent represents both the seller and buyer in the same real estate transaction. When a potential buyer sees the advertising for a home for sale and calls the listing agent, the listing agent has a choice to show the buyer the home but only represent the seller [...]
by Karen Goodman on September 26, 2011
in Sellers
You can never undo a bad first impression. Buyers make a decision on whether they like a home in the first minute or two. If you want your home to be one that makes a buyer’s short list, you need to do everything you can to make it appealing from the moment that they walk [...]
by Karen Goodman on August 17, 2011
in Sellers
I just sent out marketing reports to all of our seller clients. The goal is to show them that the marketing we are doing IS getting seen by people. So many real estate agents tell their clients all about the great things that they will do in the name of marketing, but I doubt most [...]
Regardless of whether the real estate market is a hot seller’s market or a slow buyer’s market, there are always some homes that just don’t sell. When I have one of those listings that just isn’t getting showings, or is getting a lot of showings…but no offers, it means that I need to have a [...]
In the last few months, I have finally gotten around to completing some projects that I’ve wanted to do for months. I’ve known that I needed to get my websites optimized for smartphones for awhile, and came home for my last Keller Williams Realty conference committed to making it happen. That was last year. I [...]
by Karen Goodman on May 23, 2011
in Sellers
Scan to visit our new mobile website When I attended a Keller Williams Realty tech conference 18 months ago, I walked away with my #1 goal to set up a mobile version of this website. Today, I finally set it up. Why Is a Mobile Website So Important? I’ve seen reports that suggest that mobile [...]