Karen Goodman

Where have you lived in St. Louis?

Creve Coeur, Maryland Heights, University City, Rock Hill, CWE and Webster Groves.


Milo, my rescue dog. And now my recent foster fails, Josie and Jasmine.

Guilty pleasure?

Ice cream. Pie. Noodle kugal. Yes, there is a food theme here.

Favorite home project?

My screened porch on my Webster Groves home. Exactly what I wanted. 

Next home project?

Will be working on the vacation rental I own in North Carolina next. 

Karen’s Experience

I Started with Just Buyers:

I started my career working at a company that only worked with buyers.

I spent every day working with people moving to the St. Louis area and helping them figure out which community would be best for them.

After touring hundreds of homes with all kinds of buyers, I know how buyers will respond to just about any home.

And I still work with buyers.

Over the last 3 years, my buyers purchased homes in 22 zip codes.

Adding Sellers to my Services:

Starting with my first seller client, I made sure that every home listing was ready when it went on the market. I worked with sellers to de-clutter, rearrange furniture and make the easy cosmetic changes that would have an impact on the way buyers would react to the home.

Then I analyzed the housing market to make sure that the home was priced appropriately, and put together a marketing program that wasn’t designed to impress sellers in hopes they would hire me…it was designed to get homes sold.

It worked.

My fist home listing sold in 7 days during the worst housing market in history.

I Understand How to Analyze Data:

I know what to look at to determine home values. My goal is to set a price that is high enough to get sellers the best possible price while not being so high to turn off buyers.

Learning to Juggle:

Think about it…a single person can only do so many things at a time.

There are things that simply can’t wait.

  • incoming contracts
  • problems with existing contracts that could kill the deal
  • potential new clients who call and want to talk about hiring an agent
  • buyers who need a house NOW

These things need immediate attention.

When a real estate agent gets busy, everything else gets pushed aside.

What are those ‘everything else’ things that don’t get done when agents are busy?

  • actively marketing homes listed for sale that aren’t yet under contract
  • analyzing what is happening in the market that affects an agent’s active listings
  • keeping clients informed of what is happening day to day

I’m simply not willing to neglect my current clients in order to take on new ones.

The solution was to focus on working with a limited number of clients at a time.

I’m not trying to be the agent who closes 100 deals a year.

I’d rather work with 5-10 clients at a time and give them exceptional service.

When you hire me to sell your home or find a new home, you will be hiring a real estate market specialist who understands what works.

You won’t see me doing anything simply because is LOOKS impressive if it won’t actually do a thing to get a SOLD sign in front of the house.

Isn’t it time you hired someone who is going to put your needs over everything else?